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Fashionistas, rejoice: Chamber Fashion Week returns to the Lowcountry

With spring and summer just around the corner, shoppers will get the chance to retire their sweaters to the bottom of the drawer and replace them with sandals and sundresses at the Chamber Fashion Week.

Hosted by the Hilton Head Island-Bluffton Chamber of Commerce, the second annual event (March 23-30), will include special discounts, exclusive trunk shows and activities at local boutiques.

The event is modeled after the successful Chamber Restaurant Week, which has been a Lowcountry staple for the past 10 years.

“Our local boutiques and clothing stores offer a huge variety of apparel and accessories with the coastal chic flavor and unmistakable Lowcountry charm,” said Charlie Clark, vice president of communications at the chamber. “We want to celebrate that diversity and showcase our retailers. Chamber Fashion Week will do just that while giving residents and visitors special offers throughout the week.”

Business owners said because of the success of last year’s event, they were excited to participate again.

“Last year’s event had great energy behind it and I think there are so many talented small businesses on this island,” said Heather Quinn, owner of Louette boutique on Hilton Head Island. “We’re super excited to see what everyone brings to the table this year.”

Michelle Taylor, owner of Birdie James on Hilton Head Island said the inaugural year was great fun and a learning experience.

“We’re involved again because we anticipate it to be so much more this year,” Taylor said. “At Birdie James, we believe a collaborative community is an integral part of its growth and Chamber Fashion Week is our dream come true.”

Aside from clothing stores and designers, other small businesses will benefit from the week.

“I think it’s critical for Hilton Head to hone in on the many ‘creatives’ who live and work on this island,” Quinn said. “An event like Chamber Fashion Week not only provides an outlet for local boutiques and designers, but for those in marketing and public relations, and for photographers, models, event planners and more.”

Event Schedule

Chamber Fashion Week
March 23-30
Local retailers will offer discounts, trunk shows and other special events.

CFW Kickoff Fashion Show
March 22
Shelter Cove Towne Center
Local retailers preview what they are carrying in their stores. Time and location as well as ticketing information and participating stores will be announced on

Thrive Women’s Networking Event
March 27
Get inspired and connect with other Lowcountry professional women at a luncheon. Time and location as well as the keynote speaker and ticketing information will be announced on

Pop-Up Sip & Shop
March 29
Shelter Cove Towne Center
Wrap up Chamber Fashion Week by browsing and buying the very best of what local retailers have in their spring collections all in one place! Cocktails, wine and light bites will also be available. Complimentary to attend.

For a list of participating stores and activities, visit