Each year LOCAL Life retains an independent audit company to verify our circulation and audience demographics. An independent audit is the only way a publication can truly prove it is delivering the quantity and quality of readers it claims. There are only 4 accredited audit companies in the country. Here is a link to the company LOCAL Life retained: Circulation Verification Council. In addition to the verification audit, we conducted a survey to understand readers’ perceptions and feelings towards LOCAL Life. This helps us continue to improve and deliver the content our readers want. The more our readers enjoy and engage with our content, the more they engage with our advertisers.
Below is an infographic that summarizes the audit and survey – we are so excited about the readers we deliver to advertisers and about how much readers enjoy LOCAL Life, we wanted to share this! Also included are the ‘verbatims’, the actual words people typed into the survey for the questions that asked for additional comments, a video presentation by the auditor and the reader survey questions and results.
Enjoy and thank you for supporting LOCAL Life and our advertisers!
A video presentation by the Circulation Verification Council auditor going over the LOCAL Life reader profile and survey results.