September Fashion

Photography by Lisa Staff + Styled by Bailey Gilliam

Street Style

Available at Quiet Storm Surf Shop

Lauren Singer

ER nurse at Beaufort Memorial

Where are you going? I’m going to John Bayley Clothier to pick up a shirt for my husband.

What are you wearing? Quiet Storm Surf Shop. I like a flowy style, and this dress is nice and breezy.

How would you describe your style? I would say I’m more on the minimalist side, but I like pops of color here and there.

Who says you can’t wear white after Labor Day?

Labor Day is almost here, and if you’re one to follow fashion traditions, then you know you’re not supposed to wear white after the holiday weekend. In the 1950s, not wearing white after Labor Day was a firm rule among the wealthy, who regarded it as a symbol of refinement. But as with most things in fashion, rules are meant to be broken. In the 1920s, fashion icon Coco Chanel revolutionized the industry by keeping white as a permanent staple in her wardrobe, regardless of the season. And today, many modern fashion elites follow this trend by wearing white all year. Here are four looks from local stores and boutiques that embrace white as a staple color.

Street Style

Available at Island Child

Claire Singer, age 2

Where are you going? Shopping!

What are you wearing? Island Child. Sprinkles dress. It’s cute.

How would you describe your style? Princess. I like pink and sparkles.

Ellery Singer, age 5

Where are you going? We’re going to Gifted to find my mom a present.

What are you wearing? Island Child. I picked this dress because I like the sparkles. 

How would you describe your style? Fun and playful.

Fashion news

New collection at Spartina 449

The newest collection is out: Hunting Island. An unspoiled, Lowcountry treasure can be found off the southern coast of South Carolina in Beaufort County. Called Hunting Island because it was a 19th-century hunting preserve, visitors now take in the island’s wildlife through scopes of binoculars and cameras. What keeps us inspired is the state park’s five miles of sandy beaches, marsh, maritime forest, land and marine wildlife saltwater lagoon and a historic lighthouse that make this island the epitome of a Lowcountry paradise. 

Outside Hilton Head fall offerings

Outside Hilton Head’s Lowcountry fashion offers top brands like Patagonia, Olukai, Free Fly and Faherty this fall. It’s the perfect place to lean into fall when it still feels like summer.

Optical Solutions now carries Celine

A symbol of modern minimalism and sophistication, the Celine brand is renowned for its understanding of what women really want to wear. Celine is a French luxury ready-to-wear and leather-goods brand founded in 1945 by Céline Vipiana.

John Bayley Clothier introduces a new line

From classic cuts to modern silhouettes, Joe’s Jeans offers diverse styles to suit every individual’s taste. Whether you’re looking for timeless skinny jeans, a relaxed fit or a trendy flare, there’s a perfect pair waiting for you. The brand’s commitment to quality is evident in its use of premium fabrics and innovative techniques, resulting in jeans that look amazing and feel incredible to wear. 

Hot brand at Eyeland Optique: Chopard 

The refined elegance of this piece is apparent with the combination of carbon fiber and teak wood. It’s handsome but not overstated.


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