Style trends for 2025

By Bailey Gilliam

As we look ahead to 2025, local stores and boutiques are offering a preview of the styles and trends set to define the year. From sustainable fabrics and bold color palettes to innovative designs that seamlessly blend comfort with high-fashion, these retailers are leading the way in shaping the local fashion landscape.

We’ve gathered insights from some of your favorite local shops to highlight the key trends, inspirations and must-have pieces that will take center stage in the coming year.

Available at Spartina 449

“We’re bringing in all the blue stripes in the New Year. The comfortable cotton Lydie Cardigan features a timeless pattern in a custom blue that will be popular this spring. It’s that resort look we love while offering versatility in transitional weather.”  – Victoria Rogers, Spartina 449

Available at Maggie & Me

“2025 is a year of embracing your flaws … see yourself as the masterpiece you are! Joyfully engage in life’s challenges. Find joy in imperfection. Our athleisure room will help you do just that.”  – Rebecca Mancini, Maggie & Me

Available at Forsythe Jewelers

“Trending for 2025 is bolder, chunkier jewelry, reminiscent of the ‘80s styles. These yellow gold Roberto Coin hoop earrings, chunky link bracelet and necklace represent that era beautifully.”  – Rebecca Lovette, Forsythe Jewelers

Available at John Bayley Clothier

“Smart casual continues to be the underlying theme, as more and more people return from remote work to the office. The quarter-zip sweater continues to be an acceptable replacement for the sports coat.”  – Jeff Kurtz, John Bayley Clothier

Available at Outside Hilton Head

“Already planning for women’s Fall of 2025, and it will look quite different. The hot color for fall 2025 sounds like a delicious treat. Cranberry, raspberry, huckleberry jam and all like colors in between. Those colors will show up in all the popular outdoor offerings of jackets, fleece, tops and bottoms. What seems old will be new again with Henley tops and high-rise, wide-leg bottoms. Plus, it looks as though the cargo pant will try to make a new showing. Every new season is like opening presents on Christmas! Exciting, fun and fresh.” – Maggie Metheney, Outside Brands

Available at Eyeland Optique

“There are two trends coming in 2025. The first trend is thin acetate eyewear to match the continued trend into metals. (Think Sophia Loren big!) And the second trend is all shades of green, from deep to neon or radioactive.”  – Billy Simmons, Eyeland Optique

Available at The Back Door

“When someone begs me to break out my crystal ball and peer into trends that’ll storm through next year, I vehemently assert that the same fashion tenets have held strong since the Stone Age. I remind them that, as always, loneliness, lethargy and living on the couch are out, while fast friends, fireside chats and French 75s at dawn will continue to win the day. Any outfit that pushes you out of the house and onto the dance floor is one that deserves its spot in your closet, and naturally The Back Door has more than a few bold pieces designed to do just that.”  – Joni Rosser, The Back Door

Available at Heritage Fine Jewelry 

“Layering and wearing multiples will continue to be a big trend in 2025. Stacking bracelets, layering necklaces, wearing multiple rings on each hand or earrings in each ear are great ways to show your individual style.”  – Jennifer Lance, Heritage Fine Jewelry

Available at Evelyn & Arthur

“In 2025 the delight is in the details with clever cutouts, bright colors, tropical prints, chic handbags and statement jewelry.”  — Cristy McKenzie, Evelyn & Arthur

Available at Island Child

“We are seeing lots of happy colors for a bright new year.”  – Senny Powell, Island Child

Available at The Haven Boutique

“Neutrals and silver are going to be on the forefront of 2025 fashion.”  – Tracy Moss, The Haven Boutique

Available at Palmetto Running Company

“Sportswear is expected to continue to grow in 2025, overtaking the fashion industry. With more and more brands entering the active/athleisure space, sportswear is no longer just for sports. Brands like ALWRLD, Free People Movement, Ciele and Hylo are setting the tone for performance meets style. All of these brands are available at PRC.”  – Keri Straughn, Palmetto Running Company

Available at Southern Tide

“What is trending for 2025? You will see women in shorter baby-doll dresses and leaving behind the long maxi dress. 2025 will have a much shorter, more flattering dress for all ages and occasions. A short flutter sleeve, tiered dress with a hint of bold color is on
the horizon.”  – Sherie Rushing, Southern Tide 

Available at Palmettoes

“A big trend continuing from the fall is the evolution of the shacket for both men and women.”  – Dennis Jaworski, Palmettoes

Available at Brims on the Bluff

“Trending for 2025 that we’ve seen in the fashion world is mixed patterns. People are loving different colors, textures and patterns together. Corduroy and velvets are also in the top fabrics, while burgundy and blues for colors and prints — definitely cowhide in the lighter tones. It’s fun to allow creative styles into the everyday world, and we love seeing the creations our guests are coming up with.” – Lauren Dembeck, Brims on the Bluff