Fashion

Whether you’re poolside at your favorite local resort with a cocktail in hand or jetting off to your dream destination, your wardrobe deserves to feel just as luxurious as your itinerary

This spring the spirit of the Lowcountry rides into town with a bold Western twist. From buttery leather to wide-brimmed hats, discover how to blend rustic charm with coastal sophistication in this season’s most stylish equestrian-inspired looks.

Lowcountry style is all about effortless elegance — where the breeze sets the mood, and comfort never takes a backseat to sophistication. These looks from local boutiques capture the essence of coastal living, whether you’re savoring a salty breeze on a marshside stroll, gathering with friends for an oyster roast or toasting to golden hour on a sunset cruise though the wetlands.

Inspired by outdoor living, these outfits from local stores and boutiques capture the perfect blend of style and comfort for your next outdoor adventure. Whether you’re lounging by the water, hosting a luxurious garden party or enjoying a sunny afternoon on the golf course, each look is designed to keep you styling and relaxed.

Lowcountry living is effortless, and so is its style. Inspired by the region’s tranquil beauty, February fashion embraces flowing silhouettes, neutral tones, and breezy fabrics that reflect the relaxed elegance of coastal life. Shot at the Coastal Discovery Museum, this collection captures the textures and charm of the Lowcountry.

Step into 2025 with a sneak peek at the styles and trends shaping the year ahead. From sustainable fabrics to bold colors, discover must-have pieces and expert insights from your favorite Lowcountry boutiques that blend comfort and high fashion.

It’s a season for layering, comfortable yet chic ensembles and versatile pieces that transition seamlessly from day to night.

From casual chic to refined ensembles, the looks here reflect a dynamic blend of academic excellence and personal style.

Merging Southern charm with playful watercolor patterns and cloud-like fabrics, the brand’s collection of children’s swaddles, sheets, clothing and pajamas is designed with both comfort and style in mind.