Yacht Club Style: Coastal Fashion Trends

Nautical by nature

Photography by Lisa Staff + Styled by Bailey Gilliam

Sails billow, docks soak up the sun and the tides keep their steady rhythm. There’s something about coastal life that makes you want to dress the part. At the South Carolina Yacht Club in Windmill Harbour, the setting calls for style that feels right at home on deck. Picture breezy navy dresses that catch the wind just so, wide-brimmed hats made for chasing the last rays of sun and accessories with just a hint of nautical charm. These outfits and local finds do more than look good; they capture the laid-back spirit of life by the water.

Pastels on deck

Katie Ryan keeps it cool and confident dockside, standing against a postcard-worthy backdrop of sleek sailboats and the SCYC clubhouse. She wears a Jean-Pierre Kliffa dress in a fitted above-the-knee style splashed with the fun confetti jungle print. The candy-colored pastels pick up the soft morning light, giving the look a sunny, easygoing vibe. Its sleeveless cut and round neckline are made for catching a breeze, while a simple bracelet adds just enough sparkle. Finished off with simple slides, Katie is ready for anything the marina throws her way, whether it is hopping between boats or relaxing with a round of dockside drinks.

Anchored in family

Tracy Moss and her mom, Nancy, look completely at home among the sailboats at the South Carolina Yacht Club. Tracy, owner of The Haven Boutique, stays breezy and stylish in a flowing navy maxi dress from her own shop, paired with delicate straps and tan sandals perfect for strolling the docks. Nancy complements her beautifully in a striped linen top from Palmettoes, finished with bold buttons and crisp white pants that feel relaxed yet polished. Together by the water, they show that coastal style truly runs in the family.

Stylist: Something blue for captain and crew

With classic stripes, easygoing polos and nautical details, these local finds make it simple to dress the part whether you are steering the boat or sharing the deck with little first mates eager to help hoist the sails.

Fashion Finds: Shore Things

Life by the water has its own kind of spell. Maybe it’s the hush of waves on the shore or the way the salt air resets your mood in seconds. Or maybe it’s just the thrill of looking like you own a boat, no captain’s license required. Either way, these coastal-inspired finds deliver breezy style with zero fuss.

1. Top of the nauticals

This Tilley Airflo Hat from Outside Hilton Head is the MVP of sun hats. It’s got a sleek oval brim that keeps your face in the shade, plus mesh ventilation so you don’t overheat while pretending you know how to tie a bowline. Made entirely of recycled nylon, it repels rain, blocks UV rays and handles pretty much anything Mother Nature throws your way.

2. Sea style

Spartina 449 captures classic sailing-inspired style with these breezy dresses. Navy and white stripes, nautical prints and simple zip details make them perfect for brunch at the marina or a sunset cruise. Just add salty air and a chilled drink for the full effect.

3. New directions

Discover timeless elegance with a white gold diamond compass necklace from the Tiny Treasures Collection by Roberto Coin, available at Forsythe Jewelers. This delicate piece features sparkling diamonds set in a compass design, symbolizing guidance and adventure with a touch of luxury. 

4. Harbor hauler

This tote from Gifted is ready for anything. The minty blue-green color and cheerful sailboat print are just begging for a trip to the market or the beach. Big enough for sunscreen, snacks and that novel you swear you’re going to finish this summer. Bonus: It looks cute doing it.

5. Sailing into 50 years

Heritage Fine Jewelry turns 50 this year. Pieces like this dainty sailboat necklace are the perfect finishing touch, showing that Heritage has a variety of pieces to complete any look. A tiny gold sailboat charm on a delicate chain lets you show off your nautical side without going full pirate. It’s subtle, sweet and pairs well with just about everything. 

6. Sailor chic

This Saint James dress from Currents gives off major “first mate with great taste” energy. The V-neck and faux button details give a nod to classic pea coats, while the soft jersey fabric (made from recycled polyamide) keeps things comfy. It’s a no brainer for summer days when you want to look polished but feel like you’re wearing a T-shirt.

7. Brim and proper

This wide-brimmed woven hat from Brims on the Bluff is like portable shade with style. It’s lightweight, breathable and perfect for long days on the dock. Switch out the band, or add charms if you’re feeling extra, because why not? 

8. Dockside diva

This Dock & Bay small dry bag from Southern Tide is small but mighty. The blue and white stripes are classic, and it keeps your stuff dry even when you’re caught in a splash zone. Lightweight, compact and so good-looking you might even forget it’s functional.

Get the look: Pier perfect

Sailing-inspired fashion really covers it all. You can dress it up for a fancy night at the clubhouse or keep it functional for a quick sail into open water. Tracy Moss shows off a fresh, easygoing take on this style with an outfit that’s playful and simple to copy. Crisp navy and white shades, lightweight fabrics and a few seafaring touches come together for a look that feels both comfortable and confident. Here’s how to make it yours.