July Fashion
Summer has arrived, bringing with it the latest in beach fashion. Discover these sizzling styles from local stores and boutiques, perfect for your next seaside stroll.
Photography by Lisa Staff + Styled by Bailey Gilliam
Street style
Susannah Winters
Owner of Hilton Head Island Coffee Company
What are you wearing? Palmetto Running Company
How would you describe your style? Effortless beach town casual!
What’s your favorite local beach? Fish Haul Beach
Street style
Kate White
Manager of Radiance
What are you wearing? Southern Tide
How would you describe your style? I wear clothes that accentuate my coloring and body frame and highlight my best features while staying classy and comfortable.
What’s your favorite local beach? Port Royal beach at sunrise.
Stylist
Beach, please
Fashion news
Discover the beauty of Permanent Jewelry
Step into elegance with Permanent Jewelry at Island Girl. Designed to stay with you forever, these pieces add a touch of sophistication to every moment.
Perfect denim for the modern man
34 Heritage is the epitome of denim for the contemporary man. Discover pieces like the Courage Straight Leg Jeans in bleached kona and the Desert Short Sleeve Shirt at Palmettoes. Whether you’re leading a meeting or enjoying a round of golf, this brand has you covered.
Make a splash with Michael’s Swimwear
John Bayley Clothier has your swimwear needs covered this summer with the Michael’s Swimwear line. These artistic and fun trunks are made with premium quick-drying polyester with a super soft finish, perfect for staying active and working out.
The ultimate athleisure for active kids
Prepare your young athlete, gymnast or dancer for all their activities with Island Child’s new athleisure line for kids. Explore the latest styles in youth athleisure at Island Child and keep your superstar ready for action.
Guide – The future’s so bright
Essential summer eyewear tips from Eyeland Optique
Did you know that you can sunburn your eyes? This condition, called photokeratitis — or snow blindness — occurs when ultraviolet (UV) light reflects off surfaces like water, sand, ice or snow, burning the cornea. While many of us are diligent about protecting our skin from harmful UV rays, it’s equally important to shield our eyes from the same damaging effects. Extreme UV exposure can lead to serious eye conditions such as cataracts, growths and even eye cancers.
Here are some essential tips from the team at Eyeland Optique to keep your eyes safe this summer:
1. Choose the right sunglasses
UV Protection: Ensure your sunglasses offer protection from UVA, UVB and reflective light. For complete protection, sun lenses should be rated UV 400. High-quality sun lenses often have a backside UV coating and anti-reflective treatment to absorb and eliminate harmful rays.
Lifestyle considerations: Select sunglasses based on your activities. For example, bikers should consider options that reduce flat surface glare and protect from wind and debris. Sunglasses for a family outing or Sunday brunch might differ. Always opt for sunglasses that cover the skin around your eyes and provide full eye coverage. Oversized sunglasses and wrap frames are particularly fashionable in 2024.
2. Understand lens color and design
Grey lenses: Block the most light and offer extensive coverage.
Green and brown lenses: Provide sharper contrast, ideal for activities like golf.
Polarized lenses: Eliminate glare from flat surfaces or objects viewed at 45-degree angles, such as water or approaching cars.
Gradient tinted lenses: Offer a lighter tint at the bottom, suitable for reading, though tint does not equate to UV protection. Consult with an optician to ensure proper protection and fit.
3. Consider photochromic lenses
Adaptive technology: These lenses transition from indoor to outdoor use, eliminating the need to switch frames. The latest Transitions brand lenses, Gen 8, transition from clear to category 3 sunglasses in as little as 25 seconds and return to clear 40 percent faster than previous versions. Available in various colors, including ruby, sapphire and emerald green, these lenses provide full UV coverage and appropriate blue light protection.
