Tip or skip?

Story By Sheila Paz

With the rise of digital point-of-sale systems, the act of tipping has extended far beyond traditional settings like restaurants and salons. Now, from coffee shops to takeout counters, customers are frequently faced with tipping prompts that seem to be everywhere. This growing phenomenon, often referred to as “tipping fatigue,” is leaving many consumers feeling frustrated and overwhelmed. To dive deeper into this trend, we spoke with Alan Wolf, president of the SERG Group and a seasoned hospitality expert, to explore the shifting dynamics of tipping in the digital era.

The strain of tipping fatigue

Tipping fatigue is growing as more and more consumers feel that tipping has become an almost constant expectation. Digital payment systems have made tipping easier but have also expanded their reach, leaving customers feeling pressured to tip in situations where it wasn’t expected before. According to a survey by Talker Research, 57 percent of 2,000 Americans reported feeling overwhelmed by frequent tipping prompts, highlighting a significant shift in attitudes. What once was a voluntary gesture of appreciation now feels obligatory to many.

“I don’t agree with suggested tips,” says Wolf. “It creates an expectation rather than allowing gratuity to remain a genuine choice. Tipping should come from a place of appreciation, not pressure.”

Tipping guidelines

So, when should you tip, and how much is enough? According to Wolf, tipping is most appropriate in settings that involve sit-down dining or exemplary hospitality. The standard 20 percent tip still applies in restaurants, but in more casual environments — like coffee shops, salons or takeout counters — something closer to 10 percent is often more fitting. Wolf stresses that tipping should reflect the quality of service and doesn’t always need to meet the 20 percent mark. In less formal settings a smaller gesture can still show appreciation without leaving customers feeling stretched thin.

“If the service didn’t meet your expectations, don’t feel pressured to tip,” Wolf advises. “Tipping should never be a given — it has to be earned.”

As the tipping culture continues to evolve, consumers may find themselves questioning their habits. Are we tipping out of true appreciation or simply following societal pressure? Upon reflection, customers can adopt tipping that feels more balanced, fair and rewarding for both parties. Here’s a handy guide to help you decide when and how much to tip without the stress.

Coffee shops & cafés

Suggested tip: 10 percent

Even though you’re grabbing a quick latte, baristas are on their feet, making your day a little better. A small tip can go a long way in showing appreciation — but don’t feel obligated for every drip-coffee refill.

Takeout counters

Suggested tip: 5-10 percent

While takeout typically doesn’t involve full table service, a small tip is a nice gesture for those handling your order behind the scenes. Keep it modest. 

Sit-down restaurants

Suggested tip: 20 percent

For traditional dining 20 percent remains the gold standard. Tipping more than 20 percent is appropriate for exceptional service, large parties or special occasions when personalized attention is given. 

Hair salons & spas

Suggested tip: 15-20 percent

Your stylist or spa technician takes time and care with your treatment, so tipping well is customary. For regular clients, tipping on the higher end helps build a strong rapport.

Food delivery services

Suggested tip: 10-15 percent

Remember, delivery drivers deal with traffic, weather and your doorstep. A solid tip shows you appreciate the extra effort they make to bring your meal to you.

Ride-sharing drivers

Suggested tip: 10-15 percent

Your driver navigates traffic and gets you safely to your destination. A tip shows appreciation for good service, especially if they go the extra mile with a smooth ride or a friendly attitude.

Hotel housekeeping

Suggested tip: $2-$5 per night

Housekeepers work hard to keep your room clean and comfortable. Leave a few dollars per night as a thank-you for their behind-the-scenes efforts.

Movers

Suggested tip: 10-20 percent of the total cost

Moving heavy furniture and boxes is no small feat! Show your appreciation with a generous tip for movers who handle your belongings with care.

Dog groomers

Suggested tip: 15-20 percent

Your pet’s groomer ensures they look their best, so tipping for great service is a must. It’s a thoughtful way to acknowledge the care and attention they provide to your furry friend.

Valet attendants

Suggested tip: $2-$5

If a valet parks or retrieves your car, a small tip is standard. If they go out of their way to be extra helpful, feel free to tip more generously.

Tour guides

Suggested tip: 10-15 percent

For a tour that’s informative, entertaining and personalized, a tip shows your appreciation for the guide’s knowledge and effort in enhancing your experience.

Tipping made simple

Quick methods to calculate your gratuity:

The 10 percent method

To find 10 percent of your total bill, simply move the decimal point one place to the left. For example, if your bill is $35, 10 percent would be $3.50. To tip 15 percent, take the 10 percent amount and add half of that ($3.50 + $1.75 = $5.25). To tip 20 percent, just double the 10 percent amount ($3.50 x 2 = $7). 

Round up and estimate

If you’re in a hurry, round the bill to a whole number that’s easy to calculate. For a 10 percent tip on a $47.75 bill, round up to $48, so 10 percent is $4.80. For a 20 percent tip, just double the 10 percent tip for $9.60.

Use multiples of five

For bills that are closer to multiples of five, it’s easy to estimate. A 10 percent tip on a $50 bill is $5. For 15 percent, add half of $5 ($5 + $2.50 = $7.50). For 20 percent, double $5 for a $10 tip.

Tip apps

Most smartphones have a built-in calculator or tipping apps that quickly calculate tips for you — just plug in the bill and your desired tip percentage.

Holiday tips

During the holidays it’s customary to tip those who provide regular services. Housekeepers and lawn care workers typically receive the equivalent of one week’s pay or one session’s cost. Babysitters, nannies and pet groomers can be tipped the equivalent of one or two sessions. Hair stylists and barbers usually receive the cost of one service or 15-20 percent of your yearly spending. Mail carriers appreciate small gifts (under $20), while trash collectors may receive $10-$30. Many personal trainers and teachers prefer thoughtful gifts or gift cards over cash.