The local market is shifting, as buyers focus on sustainability, efficiency and cutting-edge innovation.

Story by Alea Wilkins

In 2025, homeowners are embracing a blend of comfort and efficiency, transforming their living spaces into sanctuaries of peace and practicality. The era of sprawling mansions is giving way to cozy, more manageable homes, where every square foot serves a purpose. Climate-resilient building techniques have shifted from optional to essential, reflecting a growing focus on sustainability. Meanwhile, smart home technology continues to revolutionize daily living, making homes more convenient and connected than ever before.

To explore these trends in depth, we consulted Lowcountry real estate experts, who revealed what buyers and sellers value most in today’s market. Whether you’re planning to build a custom home, downsize or enhance your property’s value and appeal, these insights offer inspiration for creating a space that seamlessly integrates modern innovation with timeless practicality.

Less is more

Across the nation, homes are shrinking in size this year, as buyers favor cozy cottages over sprawling mansions. In Hilton Head’s increasingly dense residential zones, smaller homes may be the perfect fit. Beth Drake of the Drake Real Estate Team notes that some neighborhoods are already embracing the trend. “In Wexford somebody might have built an 8,000-square-foot home before, and now you’re seeing it like 4,400 square feet, so it’s much more manageable,” she says. These downsized homes offer comfort without feeling cramped, fostering the kind of tight-knit, neighborly communities that Drake describes as having “a good Southern feel.”

A smaller home also means less maintenance, freeing up time for meaningful improvements. “Properties that are commanding the shortest days on market and also highest pricing are those that tick the favorite boxes such as updated features and finishes,” says Beverly Serral of Beverly Serral Properties. With less space to manage, homeowners have more resources to focus on upgrades like “fabulous furnishings, features of comfort and convenience, and old-fashioned curb appeal, including landscaping, maintenance and cleanliness.” In essence, less mess means less stress.

Five years ago larger homes were in high demand as families spent more time isolated indoors. Today, however, the extra room often sits unused. Realtor Susanne Oschner observes that homeowners are now rejecting wasted space in favor of functional, shared areas. “Homeowners are not amenable to wasted space but laser-focused on creating gathering spaces,” she says. While many new Lowcountry homes still exceed 2,000 square feet, the focus has shifted to prioritizing connection and comfort. Formal dining rooms give way to open kitchens, and indoor-outdoor gathering areas take precedence over isolated rooms. Even in larger homes, the emphasis is on simplicity. “Compared to decades ago, folks are not overdecorating but shifting more toward Feng Shui and calmness,” Oschner adds.

Incorporating the cozy home trend

For buyers

Focus on functionality: Look for homes that maximize space efficiency. Features like open floor plans, multifunctional rooms and built-in storage can make smaller homes feel larger and more livable.

Prioritize quality over quantity: Instead of square footage, focus on high-end finishes, updated features and thoughtful layouts that enhance comfort and practicality.

Think long-term: Smaller homes are often more cost-effective to maintain, heat and cool. Consider the financial benefits of reduced upkeep and energy savings when making your purchase.

For sellers

Update strategically: Invest in renovations that align with what buyers want — open kitchens, upgraded bathrooms and outdoor living spaces. These updates can make your home more attractive and competitive.

Stage for simplicity: Declutter and stage your home with a minimalist, calming aesthetic that emphasizes cozy gathering spaces. This approach appeals to buyers looking for homes that promote relaxation and connection.

Highlight manageability: Market your home’s smaller size as a benefit, showcasing how it offers convenience, lower maintenance and the ability to focus on high-quality finishes and landscaping.

For remodelers

Open up your layout: Remove unnecessary walls to create open, airy spaces that encourage togetherness. Converting formal dining rooms into part of the kitchen or living area is a popular choice.

Invest in smart storage: Maximize every square foot with creative storage solutions like built-in shelves, under-stair storage or hidden cabinetry.

Create outdoor havens: Expand your living space by enhancing patios, decks or screened porches to make the outdoors as inviting as the indoors.

Embrace calm design: Incorporate clean lines, neutral palettes and natural materials that promote a sense of calm and connection to the Lowcountry’s serene environment.

Built to last

Hilton Head Islanders know their home is a paradise, but even paradise isn’t immune to the impacts of extreme weather. The Atlantic basin saw 18 named storms in 2024. In the wake of the past year’s devastating hurricanes, homeowners are prioritizing climate-resilient construction like never before.

Unlike other Southeastern cities, the Hilton Head region enjoys a unique geographical advantage. As the most inland point along the U.S. East Coast, it’s naturally shielded from many climate disasters. Robbie Bunting, partner at Hilton Head Properties, describes this as “a unique advantage.”

“Its enviable location keeps it safe from the extreme weather that can wreak havoc elsewhere, as seen in the grand old trees and charming historic buildings that grace the island,” Bunting says. The preservation of Hilton Head’s timeless beauty is often what transforms visitors into permanent residents. “Buyers and renters alike can’t resist the magnetic pull of Hilton Head Island,” he adds.

Still, Hurricane Matthew in 2016 served as a powerful reminder that calamity can strike, even here. Climate-resilient upgrades have become a top priority for homeowners looking to protect their properties. Some upgrades, such as fortified impact windows, are now required by law. “That’s the new building code. You have to have better impact windows,” says Realtor Ken Oliver. “Since Hurricane Matthew, those standards keep getting stronger and stronger.”

The growing demand for weatherproofing features has also driven innovation, aligning construction trends with updated safety regulations. Impact-resistant windows are just the beginning. Insulation foam and reinforced foundations are also at the forefront of climate-ready additions. These investments aren’t just about safety — they also offer financial advantages.

“Hurricane-rated homes grant not just peace of mind, but they offer a huge credit when talking with insurance companies,” explains Tanner Sutphin of Engel & Völkers. Building with materials like cinder block, for example, can reduce insurance premiums by as much as 75 percent. For many homeowners these upgrades are an investment in both security and long-term savings.

This year’s most practical trend is all about prioritizing safety over aesthetics. Even in the idyllic Lowcountry, climate-resilient renovations ensure Hilton Head remains the heavenly retreat its residents and visitors cherish — for generations to come.

Incorporating the climate-resilent trend

For buyers

Prioritize resilience: Look for homes with essential climate-resilient features, such as impact-resistant windows, reinforced foundations and upgraded insulation.

Think long-term savings: Focus on properties built with durable materials like cinder block, which can reduce insurance premiums and maintenance costs.

Focus on safety: Ensure the home meets updated building codes designed to withstand extreme weather conditions.

Seek professional guidance: Partner with a knowledgeable real estate agent who understands climate-ready properties and their benefits.

For sellers

Upgrade key features: Invest in climate-resilient improvements like hurricane-rated windows, elevated foundations and energy-efficient insulation to appeal to buyers.

Highlight safety and savings: Market your home’s updates as both protective and cost-effective, emphasizing benefits like reduced insurance premiums and long-term durability.

Stage for durability: Showcase these features in your listing with professional photos and descriptions that highlight their value and contribution to the home’s overall appeal.

Focus on peace of mind: Present your home as a safe and secure investment that prioritizes both beauty and resilience in the Lowcountry’s unique climate.

For remodelers

Fortify your home: Incorporate impact-resistant windows, reinforced walls and upgraded roofing materials to enhance storm protection.

Upgrade insulation: Choose modern insulation solutions that improve energy efficiency while offering added protection against extreme weather.

Plan for water management: Add landscaping and drainage systems to reduce the risk of flooding and water damage.

Invest in durable materials: Use hurricane-rated materials for a stronger, more resilient foundation.

Stay code-compliant: Work with contractors experienced in the latest safety regulations to ensure your renovations meet modern building standards.

Powered up

The home of tomorrow is here, where voice-controlled microwaves, golf simulators and gadgets that fulfill your every wish turn sci-fi fantasies into reality.

Smart-home devices have skyrocketed in popularity for the unique luxuries they offer. Despite the variety in design, these gadgets typically share a common purpose. “Smart-home features largely fall within two broad categories: (i) security; and (ii) convenience,” says Tom Reed, broker-in-charge of The Reed Team. Beyond addressing safety concerns, these systems make daily routines effortless. “Now we can check the weather on our refrigerator as we get creamer for our coffee that began brewing on its own while we were in the shower,” Reed explains.

While high-tech amenities can enhance any home, they are especially in demand in the Lowcountry’s luxury communities. Realtor Richard MacDonald highlights this trend among second-home buyers. “It’s especially popular with buyers who have second homes, [so they] can monitor their properties from far away,” he says. Retirees who frequently travel also favor these systems, as they offer worry-free vacations by ensuring their properties remain secure. On Hilton Head, where life is already serene, smart homes elevate relaxation to an entirely new level.

Beyond comfort, smart technology is making homes more environmentally friendly. Lighting and temperature systems that adjust automatically to occupancy or natural light help reduce energy consumption and electric bills. Alison Melton, managing partner of The Agency, underscores this eco-conscious benefit. “We have so many beautiful homes throughout the Hilton Head area with large windows,” she says. “Installing a smart lighting system can adjust brightness based on natural light levels or occupancy, reducing unnecessary energy consumption.” Cost-effective, sustainable and cutting-edge, these technologies redefine modern living.

As smart technology evolves, its impact on homes continues to expand. Catherine Donaldson of The Donaldson Group shares her vision of the future. “As smart technology continues to evolve beyond Alexa, there’s a greater interest in expanding it to every room,” she says. “Especially with the integration of AI into luxury home technology systems, I think that trend will only accelerate.”

Whether it’s peace of mind or the perfect bath temperature you’re after, smart technology can seamlessly integrate comfort and innovation into your daily life. By embracing this tech-forward trend, the home of your dreams is truly just a button away.

Incorporating the smart-home trend

For buyers

Focus on future-proofing: Look for homes with existing smart technology, such as voice-controlled systems, security cameras or automated lighting and thermostats. These features save time and energy while offering peace of mind.

Prioritize convenience: Choose properties with integrated systems that allow you to control multiple devices from a single app or hub, streamlining daily life.

Think about security: Smart systems like doorbell cameras, motion sensors and remote monitoring are especially valuable for second-home buyers who want to keep tabs on their property from afar.

Explore eco-friendly options: Homes with energy-efficient smart systems can lower utility bills and reduce your carbon footprint, providing long-term savings.

For sellers

Upgrade strategically: Add high-demand smart features such as automated thermostats, lighting systems or security cameras to make your home more appealing to tech-savvy buyers.

Market the benefits: Highlight how smart systems enhance safety, comfort and energy efficiency in your home’s listing. Mention specific devices or integrations that set your property apart.

Showcase ease of use: Stage your home to demonstrate the convenience of smart technology. For example, program a voice assistant to control lighting or music during showings.

Target specific buyers: Emphasize features that appeal to second-home buyers or retirees, like remote monitoring systems and simplified controls for managing the home while traveling.

For remodelers

Start with essentials: Incorporate foundational smart technologies like programmable thermostats, lighting controls and home security systems during your renovation.

Think room by room: Expand smart features to every area of the house. Consider kitchen appliances with smart capabilities, smart blinds for bedrooms or automated showers in bathrooms.

Go green: Install energy-efficient smart systems, such as sensors that adjust lighting based on occupancy or smart irrigation systems for the lawn. These additions save money and help the environment.

Plan for the future: Include wiring or infrastructure upgrades to accommodate expanding smart systems and ensure compatibility with the latest technologies.

Blend technology with design: Ensure that devices integrate seamlessly into the home’s decor, keeping the aesthetic modern and uncluttered.