January Fashion
Photography by Lisa Staff + Styled by Bailey Gilliam
Street style
Ann McBrien
The Children’s Center volunteer
What are you wearing? Palmetto Running Company (just named the Best Running Store of 2023 at The Running Event in Austin, Texas).
How would you describe your style? Casual and easygoing
Street style
Russel Whiteford
Boys & Girls Club volunteer
What are you wearing? John Bayley Clothier. I love high-end, quality clothing.
How would you describe your style? Comfort and color. Whether it’s on a bike or just a casual walk, comfort and color are so important to me.
Dress for success
Start the new year off right with these menswear combinations.
Fashion news
Palmetto Running Company named ‘Best Running Store’
Palmetto Running Company was named one of 62 Best Running Stores of 2023 by The Running Event (TRE) in Austin, Texas. The annual award honors leading run specialty retailers in the U.S. The Running Event received more than 12,500 individual nominations from stores’ employees, customers and communities, with 500 unique storefronts nominated in total. After completing an in-depth evaluation process and undergoing a secret shop, the 2023 Best Running Stores were selected.
No need to wait for summer at The Back Door
Holed up inside all dark, cold winter long? Your mind constantly wandering to wonderful days by the water? You close your eyes, and you’re back sipping sangria in the sand? Don’t worry, you’ll be back. And there’s plenty of time to prepare – as long as you know what’s good for you – as long as you stop by The Back Door. Their line of warm weather clothing ensures an endless summer.
New collection: Calm Waters
Spartina 449’s latest collection, inspired by the serenity of the Lowcountry’s beautiful tidal marshlands, is called “Calm Waters.” Warm and cool patterns work in harmony to bring a collection of handbags, apparel and jewelry, all made to wear together for easy dressing.
New collections at Maggie & Me
2024 brings new collections at Maggie & Me, including a new collection by Just Darviny and a new hat collection. For a new, Southern, coastal and Lowcountry vibe, you can’t go wrong with these pieces.
#Shopping
Future’s so bright. You’ve got to wear these shades.
Available at Eyeland Optique:
Available at Optical Solutions:
#Trending
What to wear in 2024. Staff members of local stores and boutiques share their thoughts on what will be in style this year.
“This season, our capsule collections offer a complete look of trending styles. We pair the hues of spring with lightweight, midi-length dresses and skirts complemented by natural woven handbags and layered gold jewelry, such as our tarnish-free Splash collection.”
– Kay Stanley, Spartina 449
“In 2024, the battlecry in retail, especially for outdoor outfitters, is sustainability. Categorically, businesses are recognizing the grave importance of ensuring they’re operating in a way that causes minimum impact on the environment.”
– Jessie Madden, Outside Hilton Head
“Looking forward to a brighter year with more color and versatility. As our closet revolves every so often, we’re looking for more of a refined look.”
– Chuck Hall, Palmettoes
“What’s trending for 2024 are women’s maxi dresses.”
– Sherie Rushing, Southern Tide
“It’s the year of the sparkle.”
– Senny Powell, Island Child
“I’m looking forward to the soft neutrals, linens, cotton, gauzes, beautiful soft palettes, sprinkles of color and the beauty of spring and summer.”
– Rebecca Mancini, Maggie & Me
“Whenever someone asks me what fashion trends are in next season, I tell them without fail, that no doubt, confidence will be in vogue. Originality seldom goes out of style.”
– Joni Rosser, The Back Door
“I don’t see a huge shift in 2024 from recent trends toward more casual, evidenced by the quarter-zip sweater becoming an acceptable replacement for the sport coat. Performance and stretch fabrics will continue to be prevalent.”
– Jeff Kurtz, John Bayley Clothier
