Legendary looks

Photography by Lisa Staff + Styled by Bailey Gilliam 

Tailgate style meets craft brew cool at Hilton Head’s newest beer garden, Local Legend Brewing Co. With flat screens flashing the big game, cornhole bags flying through the air and pint glasses clinking under string lights, this month’s fashion page celebrates the spirit of the season: casual, comfortable and game-day ready. Whether you’re cheering from the bar or lounging in the beer garden, these laid-back looks are made for mingling, munching and making memories. Think retro varsity vibes, breathable layers and accessories that bring personality to the party. Tailgating has never looked so stylish.

Dynamic duo

Local couple Sean and Shauna Ord bring relaxed game-day style to life inside the lively bar at Local Legend. With their eyes on the big screen and a local brew in hand, they strike the perfect balance between sporty and stylish. Shauna wears a casual-chic dress from Maggie & Me with light, feminine details that pair perfectly with crisp white sneakers — playful and comfortable. Sean opts for a classic combination of tailored shorts and a performance polo from Outside Hilton Head, ideal for cheering on his team with cool, laid-back confidence. Together, their coordinated style captures the effortless energy of a tailgate-ready afternoon that’s fun, fresh and made for making memories.

Tailgate style: It’s game time

In a fun, candid moment at Local Legend Brewing, young local Deklan Ord shows off his game face, not for football, but for the claw machine. Focused and determined, he brings playful energy to the brewery’s arcade area, proving that tailgate fun isn’t just for grown-ups. Deklan wears a sporty, kid-approved outfit from Island Child: classic khaki shorts paired with a blue half-zip pullover that blends comfort and cool. With its breathable fabric and athletic cut, it’s perfect for bouncing between games, snacks and cheering on the team. His look captures the spirit of the day: laid-back, active and ready for any kind of win.

Stylist: Look good, cheer loud

Tailgate season means comfort is key, but that doesn’t mean sacrificing style. These three versatile looks from local boutiques take you from kickoff to last call with ease and a nod to the Lowcountry’s favorite teams. Whether you’re subtly repping the South Carolina Gamecocks, showing off Clemson Tiger pride or leaning into a sporty, feminine vibe without picking sides, these outfits prove that game-day fashion can be both spirited and stylish.

Fashion finds: Winning looks for the weekend

Tailgating season is here, and style can meet spirit in this roundup of sporty, functional finds perfect for game day. Whether you’re posted up in a beer garden, parked at a stadium or hosting your own backyard watch party, these locally sourced pieces bring comfort, flair and fan-friendly function to the forefront. From playful accessories and weather-ready gear to team-toned accents and hands-free essentials, each item is designed to enhance your tailgate experience, no matter the scoreboard. Think sporty with a twist and practical with personality.

1. Tailgate topper

Top off your game-day outfit with this luxe straw hat from Brims on the Bluff, designed for fans who want to stand out in the crowd. Adorned with vibrant orange and purple ribbons, a delicate feather and a signature Clemson paw print, this hat blends sporty pride with sophisticated style. Lightweight and breathable, it’s the perfect finishing touch for sunny afternoons at the beer garden or the stadium.

2. Zip it up

Bring bold color and a little athleticism to your tailgate wardrobe with this navy-blue sporty dress from
Spartina 449. Featuring a striking half-zip with a standout gold zipper, the dress is accented with contrasting light blue and lime green stripes on the sleeve and collar hems for a fresh, energetic vibe. Comfortable and eye-catching, it’s a winning choice for game-day style that’s as dynamic as the action on the field.

3. Game day glam

Score style points with these playful football earrings from Gifted. Featuring football-shaped charms dangling from coordinating football-print bows, they add a fun, festive touch to any tailgate look. Lightweight and eye-catching, they’re the perfect accessory to show your team spirit with a little extra flair.

4. Kickoff kicks

Step up your tailgate game with these high-end black sneakers from Palmettoes. Featuring thick black laces tied into perfect bows, crisp white accent stripes and a clean white sole, they strike the ideal balance between sporty and stylish. Designed for comfort and crafted with quality, these sneakers are ready to keep you moving from kickoff to last call. This is effortless style that goes the distance.

5. Bold vision

Make a statement on and off the tailgate with these show-stopping sunglasses from Eyeland Optique. Featuring a thick, funky shape in a rich, translucent pinkish hue, they bring a pop of color and confident edge to your game-day look. Perfect for shading your eyes during sunny afternoon matchups or adding flair to your post-game celebrations, these shades are where bold meets fun.

6. True fandom

Game day calls for polos that combine classic refinement with spirited details. From John Bayley Clothier, these Peter Millar polos deliver both. One features a pattern of subtle blue footballs, punctuated by a bold Clemson paw, perfect for showing Tiger pride with a sophisticated twist. The other boasts a rich, textured fabric in a darker hue, accented with the iconic USC logo, blending polished appeal with unmistakable Gamecock swagger. Both are tailored for comfort and style, whether you’re cheering from the stands or celebrating afterward.

7. Watch party ready

For those prime-time matchups where you want to look your best, turn heads at your next
watch party or upscale tailgate with standout styles from The Back Door. From casual cool to elevated elegance, these dresses have you covered, so you can cheer with confidence and show up game-day ready, no matter the scoreboard.

Get the look: Big Spur energy

With garnet red shining bright and a bold Gamecocks logo glowing in the background, this spirited tailgate look captures the energy and excitement of game day at Local Legend Brewing Company. From the sporty striped half-zip to the denim cutoff shorts, every piece blends comfort and team pride with casual cool. Paired with sparkly garnet-accented sneakers and a matching Yeti cooler, this outfit is designed to keep you stylish and ready for every play, whether you’re cheering courtside or catching up with friends at the beer garden. Here’s how to get the look: