Country duo LOCASH. Photography by Josh Beech

LOCASH Returns to Hilton Head for Songwriters Jam 2025

Country duo LOCASH returns to Hilton Head for the third annual Songwriters Jam, bringing guitars, golf clubs and good vibes in tow

Story by Alea Wilkins + Photography by Josh Beech

Always in pursuit of a good time, country duo LOCASH find themselves in the Lowcountry for the third year in a row —  a guitar in one hand and golf clubs in the other.

Comprised of Preston Brust and Chris Lucas, the pair is responsible for boot-stomping anthems like “I Love This Life” and “Hometown Home,” and they’ve penned country chart-toppers for other artists like Keith Urban’s “You Gonna Fly” and Tim McGraw’s “Truck Yeah.” After a momentous year of launching their own record label, Galaxy Label Group, and releasing their fourth studio album, Bet The Farm, to country radio success, LOCASH will return to the Lowcountry this September for the Hilton Head Island Songwriters Jam.

In conversation with LOCAL Life, LOCASH reveals why they love the island and how they plan to get locals “Buzzin.”

With hits like “Hometown Home” and “Wrong Hearts,” LOCASH puts their love for family, small-town roots and grandma’s five-star suppers front and center. For the duo, Hilton Head has become that comforting kind of place; a “Hometown Home” away from home.
With hits like “Hometown Home” and “Wrong Hearts,” LOCASH puts their love for family, small-town roots and grandma’s five-star suppers front and center. For the duo, Hilton Head has become that comforting kind of place; a “Hometown Home” away from home.

[LOCAL Life] How has the move to your own label affected the creative freedoms of your songwriting? [LOCASH] We move faster. The process is done faster. It is almost like farm-to-table. We book [songwriting sessions] with people we want to write with, head straight to the studio, and [the song] goes on the album. There’s always a great shot that it becomes a single. This process can happen for a LOCASH record in a matter of a few weeks, compared to if you send it to a publisher or record label.

[LL] This is your third consecutive year playing the Songwriters Jam. What keeps bringing you back to the festival? [LC] Hilton Head Island feels like our “Hometown Home” away from home. It’s one of a few places we bring our families with us because we want to share the magic. We plan to come to town every year from now on. Maybe we should buy a place there — I think it’s time. 

[LL] What does it mean for you to be playing at a festival specifically dedicated to songwriters? [LC] We aren’t in Nashville very often anymore due to heavy touring, so events like this put a lot of good songwriters and great friends in one town at the same time. [The festival] always feels like a reunion. We love to see everyone and hear all their new songs. We always end up writing a couple of new ones too when we’re in town. It’s always a good time. 

[LL] What can locals look forward to this year? [LC] The LOCASH Golf Bash is getting bigger and better every year. The support and growth we’ve seen are showing that the sky is the limit. Every year we plan on making an unforgettable memory that tops the year before. Anytime we break out golf clubs and guitars, it’s the perfect mix of songs, stories and good times. When we plug the instruments in, go full band and turn on the laser lights, hold on tight. That’s when we take it to another level. You better get ready! 

[LL] What’s your favorite thing about the Lowcountry? [LC] LOCASH sounds like we could be from the Lowcountry, and I like that. [Laughs] It’s one of the most beautiful parts of the world. Whether we’re fishing with the kids, walking around a natural park or out on the golf course, we love the area, and the folks there top it all off with incredible hospitality and love. 

Known for high-energy shows and feel-good anthems, Preston Brust and Chris Lucas have racked up nearly 800 million streams worldwide. Their music is a mix of country soul and party spirit; the kind that makes you want to roll the windows down.
Known for high-energy shows and feel-good anthems, Preston Brust and Chris Lucas have racked up over 1 billion streams worldwide. Their music is a mix of country soul and party spirit; the kind that makes you want to roll the windows down.

Plan for the Jam

Nashville songwriters and Lowcountry views blend in perfect harmony at the third annual Hilton Head Island Songwriters Jam. Catch live performances by headliners like Jeffrey Steele and Alison Nichols alongside yearly attendees LOCASH at the island’s most iconic venues. Special events, including the LOCASH Golf Bash and laser light show, enhance the festivities to make the whole weekend “feel like a party.” For more information, visit hiltonheadislandjam.com.

Catch the shows

Hilton Head Island Songwriters Jam

When: Sept. 18-21

Where: Lowcountry Celebration Park, Liberty Oak and six other island venues

Admission: Free. Bring the whole family for an unbeatable musical experience.

CASH IN 

LOCASH Golf Bash (9/18): Tee off with sweet tunes at the LOCASH Golf Bash, where a scramble tournament and country concert will support Lowcountry charities. 

Concert + Laser Light Show (9/21): LOCASH will perform their headlining set at Celebration Park at 8 p.m. with a laser light show reminiscent of the cowboys’ DJ-ing days.

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